Professor Lars Erik Holmquist appeared in an ITV television special on artificial intelligence and on ITV News on October 3. He talked about artificial intelligence and creativity, and how generative AI is already used in many creative fields such as music and filmmaking. But his prediction is that in the workplace, AI is only taking over "low-level" tasks like writing office memos and producing diagrams. For work that requires real human quality, AI is just another new tool that will help creatives to maximise their potential.
Watch the special on ITV below. The segment on creativity and AI starts at 11:30. There are also some nice views of NTU's new Design & Digital Arts building!
